As product people, we are tasked with understanding user needs, wants and pain points in order to create user-centered products and features that solve real problems. But what if we could take this a step further and not just understand the solution the user wants, but the underlying job they are … [Read more...] about The Secret to Building User-Centered Products
UX Research
Why Discovery Research Is Essential for Startups
As a UX Researcher, I have seen firsthand how startups can often deprioritize discovery research in the pursuit of delivering their product to market as quickly as possible. While speed is indeed a critical factor in the success of a startup, neglecting discovery research can result in missed … [Read more...] about Why Discovery Research Is Essential for Startups